How To Increase Satisfaction While Reducing Mockups and Revisions Every time I start a design project, I set an initial number of mockup options I’ll plant to present. Depending on the project, I like to offer 2–5 options. But when I first started my design career, I’d offer 10, which would quickly lead to 15 … Continue reading Design: Less Mockups Are More
Don’t make resolutions, make habits. When it comes to our freelancing careers, we often set goals- but what about our plan to actually get there? I’ve taken the liberty to research what everyone from Forbes to Tim Ferris has to say on the topic of habits for freelancers. I’ve tried almost all of them, some for a long time, some for a little — and I’ve compiled the top 3 habits based on the following criteria:
When it comes to digital artwork there are two types of image files: Vector and Raster. To provide a usable and proper design to any client, you must first determine what type of file to use, because it will really matter in the end. Vector files are made up of points, lines, and curves to make … Continue reading Design: Vector vs. Raster
Ever design something that you’re so proud of, only for the client to make so many changes you’re left with something you’d never share on your portfolio? We’ve all been there. The client has something in mind for their design and it’s reminiscent of something you’d see in clip art, or in 1991. You sneak … Continue reading Design: Beating Expectations
In an ideal world, red would be red, blue would be blue and green would be green. Often, when we’re designing, the ask is “make it blue and yellow”; which seems simple enough, but the truth is there’s thousands of options of blue or yellow. I’m not just talking light blue vs. dark blue, I’m … Continue reading Colors: CMYK vs. RGB vs. Pantone
There are a lot of decision to make in any given day, but is choosing a font really something we have to worry about when representing our brand? Absolutely. Before color, contrast, space, balance, shape and media — the very first decision ever made in the world of design was font. Gutenberg’s printing press functioned like a … Continue reading Typography: Does Font Matter?
When I go to write for a magazine, or myself, I have to be sure not to consume any literature on similar topics, for fear of accidentally copying, or replacing my voice with theirs. Copying is common, if not human nature. We see copying everywhere — in music, movies, writing, fashion, mannerisms, marketing, and yes, design. Source: https://fullstop360.com/blog/famous-company-logos-copied/ … Continue reading Admit it, You Copied Your Design