How To Increase Satisfaction While Reducing Mockups and Revisions Every time I start a design project, I set an initial number of mockup options I’ll plant to present. Depending on the project, I like to offer 2–5 options. But when I first started my design career, I’d offer 10, which would quickly lead to 15 … Continue reading Design: Less Mockups Are More
Don’t make resolutions, make habits. When it comes to our freelancing careers, we often set goals- but what about our plan to actually get there? I’ve taken the liberty to research what everyone from Forbes to Tim Ferris has to say on the topic of habits for freelancers. I’ve tried almost all of them, some for a long time, some for a little — and I’ve compiled the top 3 habits based on the following criteria:
The single most important thing you can do when designing or redesigning a website is to conduct user interviews. It doesn’t matter how much thought, effort and reasoning you put into your design if the users can’t figure out how to use it. Rather hypothesize how a user will and won’t use the site, what they will and won’t do, you can ask them directly. User interviews takes the guessing out of design and gives you concrete reasoning for design decisions and fixes you need to make. To take a line from Steve Krug, “Don’t make me think!” The more time users have to think, the less likely they are to stay on the site. Typical users spend less than 15 seconds on a web page — that means you have less than 15 seconds to get the user to take the action you want them to. Antsy users are quick to abandon ship and find another site they can figure out. Where do you start? Start by defining the actions you want users to take. You have to think about the web page and website as a product, which should have actionable ways you want the user to use it. Which brings me to the very first, most important, question you first have to answer- "How do you want users to use the product?"
When it comes to digital artwork there are two types of image files: Vector and Raster. To provide a usable and proper design to any client, you must first determine what type of file to use, because it will really matter in the end. Vector files are made up of points, lines, and curves to make … Continue reading Design: Vector vs. Raster
Ever design something that you’re so proud of, only for the client to make so many changes you’re left with something you’d never share on your portfolio? We’ve all been there. The client has something in mind for their design and it’s reminiscent of something you’d see in clip art, or in 1991. You sneak … Continue reading Design: Beating Expectations
In an ideal world, red would be red, blue would be blue and green would be green. Often, when we’re designing, the ask is “make it blue and yellow”; which seems simple enough, but the truth is there’s thousands of options of blue or yellow. I’m not just talking light blue vs. dark blue, I’m … Continue reading Colors: CMYK vs. RGB vs. Pantone
There are a lot of decision to make in any given day, but is choosing a font really something we have to worry about when representing our brand? Absolutely. Before color, contrast, space, balance, shape and media — the very first decision ever made in the world of design was font. Gutenberg’s printing press functioned like a … Continue reading Typography: Does Font Matter?